She’s been named the world’s most powerful fitness influencer, with a $46 million empire, worldwide stadium tours, the richest exercise app in Apple’s Store and more than 20 million followers online.
But 26-year-old Australian social media wunderkind Kayla Itsines is striving to change the medium that helped make her famous, and let women know there’s more to life than faultless selfies, photoshopped bodies and pretending to be perfect on the internet.
The Adelaide-based fitness celebrity, visiting Sydney with her app’s new trainers Sjana Elise Earp and Kelsey Wells, said she was determined to ensure social media did not hold back or discourage women of different fitness levels and sizes.
“We’ll talk about everything and we’ll talk about things that women don’t want to talk about on social media like when we have our periods or when we feel bloated or when we miss a workout,” she said.
“We all get bloated, we all have stretch marks, it’s just completely 100 percent normal. We talk about those things to make it more real.”
And Itsines, who recently spoke out about being branded “too skinny” on Instagram, predicted an imminent groundswell against negative body image messages online as more women rebelled against them.
“Coming in 2018 there’s going to be a big trend focusing on body confidence,” she said.
“There are some girls on social media at the moment…