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Demands in ecofriendly clothing pushes retailers to roll out more variety

Demands in ecofriendly clothing pushes retailers to roll out more variety

The fashion industry is seeing a new demand – for clothes which are eco friendly. Consumers are looking for clothes which would last longer and have a smaller carbon footprint. After the oil industry, fashion is the industry which gives rise to the most pollution. With greater environmental awareness, consumers now look for garments which cause the least harm to the environment, thus the trend for eco friendly clothing. There are many new eco friendly clothing brands on the block as well as high end designer brands also coming up with ‘green’ clothing, which would meet the need for well-designed sustainable apparel at reasonable…

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